Business alliances take many forms; from non-equity supplier, technology and co-marketing arrangements licensing, outsourcing and other contractual joint ventures (CJVs), all of the way to joint venture partnerships (JVPs) and fully integrated, equity-based, joint venture corporations (JVCs). This document looks at the factors that serve to ensure the success of such strategic business alliances: a common vision of the purpose and objectives, what a strategic alliance requires of them, development of an alliance plan through implementation and relationship management. It looks at the SRS methodologies such as Business Plan Development Methodology (BPDMTM) and Strategic Relationships Model (SRMTM) that are employed in architecting sustainable alliances. Also included is a detailed checklist for the process of alliance decision making: vision and objectives, business plans, partner selection, MOUs, operational integration, alliance structures through relationship management. It is a must read for any business considering a strategic alliance.

Document length: 13 pages